Logo rebrand developed during my time at Althea for their medicinal cannabis product range. Moving away from the ultra clean pharmaceutical look and feel, the new era would display a futuristic, edgy and alternative approach whilst still keeping the brand’s healthcare heritage.
Packaging redesign developed during my time at Althea following the rebrand overhaul. Label was redeveloped to refresh the previously outdated packaging style to a more current and futuristic look and feel.
Sentril is an antibacterial brand. Previously known as Hi-gene, the brand needed a modern and serious refresh. Sentril sits primarily in the germ-fighting sanitiser space with a future expanding from hand sanitiser to premium antibacterial products such as hand wash, surface spray and more.
Branding and iconography designed for Hocking Stuart's 2016 Franchisee Conference in Sydney, Australia. The message of the conference was to "see red".
Developed during my internship at Sense.
Ownership belongs to Sense Agency.
Branding, Icons
Series of icons and photography retouching / manipulation developed for Botanic, a luxurious apartment building currently under construction in Melbourne.
To showcase and identify areas within Melbourne, icons representing different city landmarks and iconic locations were developed - most recognisably, Flinders St Station.
Botanic
25 Coventry Street
Melbourne
Ownership and credit: Sense Agency
Photography: Sense Agency
Rendering: SJB Architects
Icons, Photography, Retouching
Interior and exterior menu board signage designed Goldeluck’s Doughnuts.
Using flat imagery and Goldeluck’s existing colour palette, a new, modern and friendly refreshed look was created to coincide with the opening of the new Patterson Lakes restaurant.
Branding, Publication/Print, Signage
CHLM is an interactive publication that promotes and recommends some of the best hidden laneway cafes in Melbourne, Australia.
The coffee and cafe culture is significant in the city of Melbourne and from researching the online environment, I discovered that the digital publication world predominantly consists of fashion, lifestyle and food publications, not publications on a smaller scale that focus on cafe and coffee culture.
The idea behind CHLM is to advertise these cafes to readers and those who enjoy a good cafe environment in a unique location.
Art Direction, Photography & Design: Elliott Wiggins
Interaction, Publication Design,
A university project - BDESIGNFEST, also known as the Boroondara Design Festival was developed as a collaboration between the City of Boroondara and Swinburne University of Technology to increase the low percentage of City of Boroondara residents studying and working in the arts and creative industries.
BDESIGNFEST is a festival that brings creativity and colour to the Boroondara area, focusing on disclipines; architecture design, communication design, fashion design, industrial design and interior design.
Designers who worked on this project:
Elliott Wiggins
Michaela Benci
Loren Mills
Talia Nubile
This is an infographic app that shows users information about City of Boroondara residents and their respected cultures.
The information the app provides ranges from residents' origins and birthplaces, religion to overseas arrivals and locations of various churches and religious locations within the suburbs of the City of Boroondara.
App Design, Infographics, Branding
Netherduet is an exhibition catalogue of collected works from renowned Dutch photographer duo,
Inez van Lamsweerde and Vinoodh Matadin.
All photographic content in the publication belongs to the photographers themselves (http://inezandvinoodh.com).
Art Direction & Design: Elliott Wiggins
All rights reserved.
Print Design, Typography
112 is boutique brand of assorted pretzels from Brooklyn, New York. The name 112 stems from the Brooklyn postcode. A fact about Brooklyn is that it is one of New York City’s five boroughs and also the most populous.
What led me to develop a pretzel brand was my recent travels to the United States. New York was always a dream place of mine to visit, and accomplishing that dream in February of this year was a milestone.
Art Direction & Design: Elliott Wiggins
Packaging, Branding
Advertisement developed as part of a university project for the 2014 Melbourne Flower & Garden Show.
Retouching, Photo Manipulation, Typography
This university project is a field guide of extinct Australian megafauna. By visiting the Melbourne Museum, I was inspired to educate others on the Australian megafauna that used to walk on the planet we live on.
Art Direction & Design: Elliott Wiggins
Print Design, Branding, Illustration
Kincha, meaning "gold tea" in English is a brand of authentic Japanese iced tea new to the city streets of Melbourne. This name was decided for the Japanese carbonated tea drink brand as tea (“ocha”) in Japan can be considered sacred and special for the consumer or drinker.
Kincha is a brand name that deeply symbolises and reflects on the history of Japanese tea culture and the harvestation of tea encouraged by one of Japan’s historic royal emperors.
The brand story
It is said that the special kind of tea leaves that Kincha uses in their carbonated tea formula was blessed by the Shinto gods (kami). With the blessing of the Shinto gods in each bottle, it is believed that the consumer will find their spirituality after drinking and be tranquil.
Much like traditional Japanese tea ceremonies, with Kincha, there is a special custom tradition one must complete before consumption.
First, when you receive the bottle, you should bow. Second, turn the bottle clockwise three times with your left hand before you take a drink. Finally, when you have finished, you turn the bottle counterclockwise once.
Art Direction & Design: Elliott Wiggins
Branding, Packaging Design
A hobby of mine is to design my own interpretation of an album's artwork (most albums that I enjoy!).
In the Zone (2003)
Britney Spears
Jive Records
Photography: Patrick Demarchelier
Last Year Was Complicated (2016)
Nick Jonas
Island Records / Safehouse Records
Photography: Yu Tsai
Free (2015)
Cody Simpson
Coast House Records / Banana Beat Records
Photography: Nick Oaken
All photography featured and used in the work on this page are the copyright of the respected photographers.
